THE FUTURE OF ISLAMIC TOURISM | The Star

Malaysia is emerging as a prime destination for Muslim tourists, with approximately 20% of its 20.1 million annual visitors being Muslims in 2023. This demographic contributed RM14.7 billion in spending, positioning Malaysia to potentially exceed its pre-pandemic record of 5.3 million arrivals in 2019. The article discusses the growth of Islamic tourism, highlighting the World Islamic Tourism Conference 2024 and the role of the Islamic Tourism Centre (ITC) in promoting Muslim-friendly tourism and hospitality. The increasing interest in Islamic tourism reflects a broader trend in the tourism industry, emphasizing the need for tailored services and experiences for Muslim travelers.

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